Just Listed Leads shouldn’t be looked at as just a provider of direct mail lists. The keyword here is mail lists. Our moving leads can be directed at more than just direct mail lists, should your company be set up for it.
What exactly do we mean? Do you have outside sales reps? If so, there is no disputing the effectiveness of a face-to-face interaction. Just Listed Leads should also be deployed upon your outside sales force to attack. To really help you understand how this can significantly increase your return, let’s compare 2 moving companies.
Moving Company “A”
Moving Company “A” obtains moving leads from various sources – lead companies such as moving.com, YellowPages, and Google Pay-per-Click campaigns. Moving Company “A” struggles with very high marketing costs with low results. Why? Let’s take a look. Buying moving leads from internet leads providers can be expensive and risky. In many cases the moving lead is sold to numerous moving companies, leaving you to compete with far more competition. In addition, many of these leads may still be early in the buying process, where their home may not even be listed at this point or they are just in the stage of gathering information “should” they move. The second piece of this becomes the challenge of getting in contact with these pre-mover leads. Due to the fact that they are sold to numerous moving companies, many of these leads become unresponsive. YellowPages, as we all know, is a dying breed. The results of yellow pages due to significant decline in usage can be disastrous on your marketing dollars. Pay-per-click campaigns can be effective but ultimately carry a lot of risk and it takes a lot of money to get impactful results.
Moving Company “B”
Moving Company “B” buys leads from justlistedleads.com. for just $0.32 per moving lead. Moving Company “B” strategizes to use these pre-mover leads for 2 channels – direct mail lists and outside sales leads. Because Just Listed Leads delivers pre-mover leads daily, Moving Company “B” is able to get to its potential customers faster than its competitors. Just Listed Leads provides the full name and address with zip + 4 of all homes just listed in the last 24 hours in your market. When used for mail lists for direct mail, your marketing piece could reach the pre-mover within 48 hours of their home listing. Also, should the marketing piece be returned to you due to any reason – vacant home, unknown address, etc., Just Listed LEADS credits the money paid for the moving lead. Moving Company “B” beats Moving Company “A” consistently because they are reaching the homeowner moving first. In many cases they also are preventing that same customer from going onto Google and searching for local moving companies or perhaps going to the yellow pages (yes! that can still happen). Because Just Listed LEADS are only pre-mover leads of home just listed, it ensures Moving Company “B” one of the most important factors of all…… they are only marketing to GUARANTEED buyers of what they are selling! What does that mean? Well, if your home is for sale, it is guaranteed you are going to be moving. In addition to direct mail, Moving Company “B” uses Just Listed LEADS for its outside sales efforts. Moving Company “B” assigns the daily moving leads by territory to its outside sales staff. Within in 24 hours of the home listing, not only has Moving Company “B” sent a mailer to the mailing list of pre-mover leads, each moving lead is visited in person by the outside sales staff. The outside sales team is getting much more return on their efforts from Just Listed LEADS because they are now able to attack homes just listed in the last 24 hours, know the name of the homeowner, and not waste valuable gas money going vacant homes!
