The Difference
Direct mail leads aren’t supposed to be complicated but in some case it is important you recognize the differences. We are surprised how often we get asked the question – what’s the difference between pre-mover leads and new mover leads ? The answer to this is simple yet the difference is significant. New mover leads can also be referred to as mover leads or new homeowner leads. Simply stated pre-mover leads are leads of consumers BEFORE they move. New mover leads or new homeowner leads are leads of consumers AFTER they have moved but recent.
The Significance
Why is the difference so significant in this distinction? If I am a moving company, I certainly wouldn’t want to mail marketing pieces to consumers after they have moved. Or if I run an insurance company, I want to send direct mail pieces to consumers before they move, not after, in efforts to provide insurance coverage for their new home.
New mover leads are going to be for companies that want to sell products or services to new homeowners. This could include local restaurants, home improvement stores, cleaning companies, etc. For some companies it makes sense to market to both pre-movers and new movers. A home security company may want to start sending direct mail pieces before a consumer moves to a new home in effort to secure the new home they purchase. Pre-mover leads can be a very effective approach to get to your customers before your competition. In the same instance, a home security company would also be wise to send direct mail to new homeowners or new movers who haven’t yet purchased a security system.
The BEST Pre-Mover Leads
Just Listed LEADS only offers pre-mover leads for direct mail campaigns. Our pre-mover leads are the best pre-mover leads because we are the only company to offer you leads daily of homes that were just listed in the last 24 hours. The pre-mover lead includes full homeowner name, address, and zip + 4. Just Listed LEADS is also the only company to GUARANTEE no returned direct mail pieces on the pre-mover leads purchased from Just Listed LEADS. What this means is if you have your marketing pieces returned to you for any reason – vacant home, unknown address, etc., we will credit you every penny paid for the pre-mover lead. Why is this such a big deal when using direct mail? Our data research shows more than 30% of pre-mover leads are returned or never reach your intended target because they have already moved. Think of all of the wasted marketing dollars when only 70% of your direct mail is actually reaching the consumer! The costs of these direct mail mistakes add up quick. Cost of the pre-mover lead plus cost of printing the direct mail piece plus cost of postage.
